H&M stores in South Africa temporarily closed

H&M stores in South Africa temporarily closed

H&M has temporarily closed several of its South African stores this weekend after protests erupted over a racist image of a young African American boy wearing a sweatshirt reading “Coolest Monkey In The Jungle.”

According to Reuters, on Saturday (January 13), demonstrators from the Economic Freedom Fighters gathered at six different H&M locations in and around Johannesburg.

In a statement, H&M responded to the issue saying;

Manchester United footballer Romelu Lukaku, basketball player LeBron James and rap artist P Diddy are among the celebrities who slammed the advert as shoppers called for a boycott of the fashion giant.

H&M reiterated their apology via Instagram, writing: “We understand that many people are upset about the image of the children’s hoodie. We, who work at H&M, can only agree.

“We’re deeply sorry that the picture was taken, and we also regret the actual print.

“Therefore, we’ve not only removed the image from our channels, but also the garment from our product offering…

“”Our position is simple – we have got this wrong and we are deeply sorry.”