Kabras Sugar secured the Driftwood 7s title after beating KCB 15-5 in the final at Mombasa Sports Club, bringing a successful 36th edition of the tournament to a close. However, the weekend was about more than the rugby action, with the event showcasing the growing role of sports in entertainment, youth development, business and tourism.
Kabras Claim Driftwood 7s Title
Kabras Sugar delivered a strong performance to overcome KCB in the final and lift the coveted Driftwood 7s trophy. The tournament attracted several of Kenya’s top rugby clubs, thousands of supporters and a number of commercial partners, creating a lively sporting atmosphere in Mombasa.
New Partnerships Boost Tournament
Driftwood 7s Commercial Director and Listen Media CEO Teddy Ndemo described the tournament as a success, highlighting the arrival of new commercial partners, including TotalEnergies. Ndemo said the growing interest from businesses demonstrates the increasing value of the tournament as a platform for brands to engage with fans and local communities.
Rugby Driving Mombasa Business
Beyond sponsorship and competition, Ndemo said the tournament continues to contribute to Mombasa’s economy by attracting players, parents, officials and supporters to the coastal city.
The increased activity benefits various businesses, including:
- Hotels and accommodation facilities
- Restaurants and entertainment venues
- Transport operators
- Retail businesses
- Other local service providers
He noted that bringing rugby tournaments to Mombasa creates an opportunity for businesses across different sectors to benefit from increased visitors and spending.
Entertainment Adds to Fan Experience
The 36th edition also combined rugby with music and entertainment, giving fans an experience beyond the matches. Kenyan artists Charisma and Ben Sol performed at Mombasa Sports Club, while DJs provided entertainment throughout the weekend.
The blend of sport and entertainment attracted families, young people, music enthusiasts and casual sports fans, further expanding the tournament’s appeal.
Focus on Young Rugby Talent
The age-grade rugby competition was another important part of the tournament, providing young players with an opportunity to compete, gain experience and develop their skills. The initiative also exposed upcoming players to the broader rugby environment while encouraging the growth of the sport at the grassroots level.
Sports and Economic Growth
The Driftwood 7s continues to demonstrate how major sporting events can contribute to economic activity beyond the playing field. By bringing together athletes, fans, businesses and entertainment, the tournament has become an important event for Mombasa’s sporting and commercial landscape.
